It’s not always easy to respond to a marketing campaign. How many times have you gotten a piece of direct mail that sparked your interest, but never actually got around to checking out the offer? Email is different. When a prospect gets an email that sparks their interest, they don’t need to file it in the right place and remember to call: all they have to do is click.

Postage. Printing. Envelopes. Paper. A big chunk of your current marketing budget is probably going toward these seemingly unavoidable costs. But with an email campaign, these costs just don’t exist. So some of the thousands of dollars that you currently send to the post office, the printer, and your paper manufacturer can now be kept in your pocket.

Email turns around fast. Campaigns can be created, sent out, and tracked in days, not weeks. There’s no need to wait for proofs from the printer, and no need to wait again for another set of proofs when things don’t look exactly as they should. And there’s no lag time while the piece is in transit; the electronic superhighway gets your piece there in seconds.

How effective are your marketing campaigns? Sometimes, it can be pretty tough to tell exactly what works and what doesn’t work. With an email campaign, it’s easy to track the effectiveness of campaigns. You can immediately see how many clicks are being generated – there’s no more guessing. Not only can you track responses, but you can also test different messages, offers, and headlines to see what gets the most traction.

There’s no way for you to gauge how many ‘maybes’ your direct mail campaigns generate. You don’t know how many prospects take a look at your piece and say, “looks interesting…maybe,” but don’t actually go on to buy. With an email campaign, you can actually figure out who these ‘maybes’ are. These are the prospects that don’t buy after seeing your campaign; they’re the ones who click to your site to register. And with email you can now target for quick responses, to turn their ‘maybes’ into ‘yeses’.